This campaign was to promote local food in the Fresh Encounter stores.
Originally intended to be a fresh produce campaign, it was later expanded to include other regionally and nationally known brands produced locally including Smuckers, Bob Evans, Ballreich's, Yoder's, Marzetti, Sugardale, Red Gold, Snow Floss and many more.
Marketing efforts included a logo, branding in the ad, featuring local farmers on the flap of the weekly circular, point of sale signage, a magazine ad and several billboards.
The logo is used in ads and in store to identify local food items. The green box in the logo contains the city and state the local food items come from when put into use. It's one thing to say food is local, it's another to prove it.