Bagging Under The Big Top

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2009 National Grocers Association Creative Choice Award Winner

The part of the project shown here was an invitation to the 2008 Ohio's Best Bagger contest. I not only designed the invitation, but helped to plan the event.

Despite being the first independent grocer to hold the event we increased the number of participants by over 30%. We were able to turn the negative of having a much smaller facility than previous years into a positive by having the event in a big top tent in the parking lot and theming the day around the circus.

Every detail of the day was carefully planned from popcorn scented invitations to competing grocery store baggers, to soliciting vendor sponsorships, to entertaining the participants and the store customers with circus related activities in the parking lot and inside the store.