Weekly emails were sent out to customers to notify them when the weekly circular was available online.
I researched email blast providers and software, set up the templates in HTML and designed all the images and content for each week.
The unique feature of the weekly email was the "Select Your Savings." In every email a two question survey was included, one question was a basic demographic question (age, gender, frequency of shopping, etc.) the second question allowed customers to vote on which coupon offer they'd like to see in the following weeks email.
Regardless of the results of the survey, on a week to week basis, we'd see a 1:1 ratio for total number of votes to number of coupons redeemed.
This program has been maintained by someone else since the end of my employment.