When BGSU Dining Services took over Athletic Concessions from the Athletic Department, this allowed meal plans to be used at concession stands for the first time.
The average college student has the remarkable ability to be oblivious to everything around them, and we needed a way to reach as many students attending athletic events as possible.
This fake dollar bill was designed to do just that. The outside featured the two ends of a five dollar bill, the inside contained the message. They were folded in half and dropped liberally at athletic events and across campus.
Most students couldn't resist picking one up. At worst, they were picked up and thrown back down for someone else to pick up. This was a very effective guerrilla marketing tactic.
The design also had to take into account the legal definition of counterfeiting.