Meat Branding

I was given the task of rebranding the meat department. Upon doing my research I discovered more meat departments were old and outdated than not.
 
So spinning the negative into a positive I called the department "old fashioned" and equated quality, additive free meat and personal hands on service to "old fashioned." I then redesigned materials to have a old fashioned look to them.
 
Rebranding efforts included the circular, posters, ceiling danglers, case dividers, packaging and uniforms for the meat department.
 
After the roll out of the program department sales increased 3% over prior year.

You may also like

Close Encounter
Apple A Day
Iona Farm Logo
Meat Circular
Apple A Day Website
Holiday Helper
Port Clinton Market Express
McComb Cookie Festival
Hello City
Commercial Arts Guild
Back to Top