I was given the task of rebranding the meat department.
When it came to the packaging of the meat, the shield logo was developed and printed with a gold foil label. The shield, with stars in gold was to evoke only the highest quality. The black trays were selected to emphasis the red color of the meat, with out altering the meat with additive or preservatives.
Rebranding efforts also included the circular, ceiling danglers, case dividers, packaging, and uniforms for the meat department.
After the roll out of the program department sales increased 3% over prior year.