I was given the task of rebranding the meat department. Upon doing my research I discovered more meat departments were old and outdated than not.
So spinning the negative into a positive I called the department "old fashioned" and equated quality, additive free meat and personal hands on service to "old fashioned."I then redesigned materials to have a old fashioned look to them.
These posters were inspired directly by a vinatge ad from a 1930's newspaper. I combined the old style with modern crisp photography.
After the roll out of the program department sales increased 3% over prior year.