Meat Posters

I was given the task of rebranding the meat department. Upon doing my research I discovered more meat departments were old and outdated than not.
 
So spinning the negative into a positive I called the department "old fashioned" and equated quality, additive free meat and personal hands on service to "old fashioned."I then redesigned materials to have a old fashioned look to them.
 
These posters were inspired directly by a vinatge ad from a 1930's newspaper. I combined the old style with modern crisp photography.
 
After the roll out of the program department sales increased 3% over prior year.

You may also like

Coats For Christmas
Easter Standees
Commercial Arts Guild
Meat Packaging
Iona Farm Logo
Curt Font
Holiday Helper
Mike Shepherd Voiceovers
Run Around Fun Town
Pie Box
Back to Top